Close Your Potential Gap
The gap between who you are and who you have the potential to be.
About Us
About Performance Optimization
A proven system built over 25 years of coaching.
Our Story
Jonathan Roche founded Performance Optimization, Inc. in 2004, when it was called Breakthrough Health.
Over the past 25 years, we've built the Performance Optimization System: proven tools, strategies, and tactics to optimize your mindset, habits, and discipline. Today we coach professional athletes in the NFL, NBA, MLB, NHL, PGA, college athletes, CEOs and other business leaders, and whole teams and companies.
Alex, Jonathan's son, spent four years getting trained by Jonathan in the Performance Optimization System before he started coaching. Today the two of them coach side by side, with the same system, the same way, and to the same standard.
What We Help You Do
Our coaching guides you on your journey to reveal your full potential, so that you can:
Inspire Others
Both personally and professionally.
Live With No Regrets!
In sports, in business, and in life.
Our Coaches
Two coaches, one system.
Jonathan Roche
Elite Performance Coach
Jonathan Roche is an Elite Performance Coach, Award-Winning Fitness Expert, 31-time Boston Marathon Finisher (running 30 straight to raise funds for Dana-Farber Cancer Institute), 12-time Ironman Triathlon Finisher, and Bestselling Author.
He founded Performance Optimization, Inc. (formerly Breakthrough Health) in 2004 and holds two patents on Personalized Interval Training. His first book hit #3 on the Amazon Best Seller List and was featured on The Today Show. His next book, 12 Key Habits, will be released in May of 2027.
Jonathan only coaches 50 clients and all of his spots are currently filled.
Alex Roche
Elite Performance Coach
Alex Roche spent four years getting trained by Jonathan in the Performance Optimization System before he started coaching. He coaches the same system, the same way, and to the same standard.
Alex practices what he preaches. He has run two marathons without proper training, as a test of how far a strong mindset can carry you, and he's always looking for the next way to challenge himself mentally.
Alex takes on only a few new 1-on-1 clients each month.
Important Note
We don't share the names of any of the athletes or executives we coach, which is why you won't see client names or pictures anywhere on this site. The things our clients share with us stay between us. No social media posts, no pictures, and no favors. Our focus is 100% on serving them.
Request a Free Coaching Call
It's a 30-minute call by phone. We'll talk about where you are, where you want to go, and whether coaching is the right fit. Fill out a short form and we'll reach out the same day to find a time that's convenient for you.
Request a Free Coaching CallEvery client starts with a free call.